Seren AG
Seren AG was founded by Thomas Bucknall and Edward Morrell in 2015. A private company with a focus on early-stage development of new technologies. It provides or facilitates financing and seeks to add value through investment analysis, corporate structuring and business development.
It has a diversified range of investments, including IP, media, trading, IT, manufacturing and recycling. It has offices in Zug, Switzerland and Gorzow, Poland, and has operations in Belfast, London, Dublin, Teesside.
Investment Strategy
Seren AG was started to provide an agile and flexible investment vehicle capable of seizing opportunities and avoiding risks emanating from the extended quantitative easing measures implemented by central banks. Cognisant markets were reacting negatively to positive economic data and positively to signs central banks would prolong QE therapy, it perceives standard investment assets and positions are being priced and traded in uncharted conditions. Pursuant to its analysis of the geo-political and macro-economic landscape, it anticipates the world is embarking on its fourth industrial revolution, and have accordingly positioned its investments to perform through the turbulence this transition will generate and to be adroitly situated once the chrysalis is complete.
Its range of investments are connected through the principles underlying our investment strategy. It looks for potential competitive advantages that can be developed through innovative technologies or solutions. It discovers off-radar projects where value can be created by skilfully managing the risks and opportunities in the formative and developing stages of the business.
Investment Implementation
Our investment decision making process includes a thorough analysis of the business, economic and political environment in which a proposition will operate before forensically investigating the competitive edge that has been identified. Management and planned operations are assessed with particular attention placed on the track record of the individuals involved. A comprehensive head of terms, including reporting requirements and risk management measures, are agreed with our prospective partners before negotiation and drafting of full-form co-operation and investment agreements.
The people behind the projects are crucial, and we seek to work with highly intelligent people who are experts in their field. We look to develop a mutually beneficial working relationship wherein we add value to enhance our partners’ effectiveness. We pride ourself on innovativeness, efficiency, focus, adaptability, discretion, assertiveness and reliability.